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About Rarified Life

Last updated: November 2026

Who publishes this site, and why does it exist?

This site is published by Rarified Life, the business it describes.

Rarified Life offers a research-informed Preferment framework and life platform to help people rethink retirement and shape an active, purpose-driven next chapter. This site exists to explain retirement coaching clearly, introduce the Preferment approach, and answer the questions people ask before they decide whether coaching is right for them.

New here? Start with the Rarified Life retirement coach overview, then come back to this page.

What Rarified Life does

Rarified Life LLC helps people treat the end of a career as an advancement rather than an ending. Its work is built on Preferment, a framework of six modules: Introduction, Identity, Motivation, Alignment, Accountability and Launch. Today that framework is offered through an 8-week live course with founder Anne van Leynseele and a free presentation for accomplished women in their 50s and 60s who are nearing or in retirement. One-on-one coaching is listed as coming soon.

Rarified Life lists Edmonds, Washington and Captain Cook, Hawaii on its website.

Who is Anne van Leynseele?

Anne van Leynseele is the founder of Rarified Life and the author of Preferment, the book the course is built on. Her path includes four reinventions. She built and sold a production company in Los Angeles film and television. She advised Fortune 100 companies on digital strategy across three continents. She served as an Attorney Advisor in the Obama Administration, and helped write the legal framework for recreational cannabis in Washington State. Today she co-owns an award-winning chocolate farm on the Big Island of Hawaii.

Growth is a journey inward as much as forward, where every step reveals a part of you that was always meant to shine.
Anne van Leynseele, founder of Rarified Life

This site and the main Rarified Life website

This is one of a small number of websites Rarified Life publishes. It is the informational home for retirement coaching and the Preferment approach. Course enrollment, the shop and the free presentation registration live on the main Rarified Life website at rarifiedlife.com.

Anne also shares her work on LinkedIn, Instagram, Facebook and YouTube. To understand how pages here are written and sourced, read our approach.

Common questions

Who is Anne van Leynseele?
Anne van Leynseele is the founder of Rarified Life and author of Preferment. She built and sold a production company in Los Angeles film and television, advised Fortune 100 companies on digital strategy across three continents, served as an Attorney Advisor in the Obama Administration, and helped write the legal framework for recreational cannabis in Washington State.
Where is Rarified Life based?
Rarified Life LLC lists Edmonds, Washington and Captain Cook, Hawaii on its website. Founder Anne van Leynseele co-owns an award-winning chocolate farm on the Big Island of Hawaii. For current program details and formats, the Rarified Life website at rarifiedlife.com is the source of record.
What is Preferment?
Preferment is the Rarified Life research-informed framework and life platform for rethinking retirement. Instead of treating retirement as an ending, it treats the next chapter as an active, purpose-driven stage. It moves through six modules, Introduction, Identity, Motivation, Alignment, Accountability and Launch, and is taught through Anne van Leynseele’s book and live course.
Does Rarified Life offer one-on-one retirement coaching?
One-on-one coaching is listed as coming soon on the Rarified Life website. Today, the main way to work with Anne van Leynseele is the 8-week Preferment live course. Check rarifiedlife.com for updates on when individual coaching becomes available and how it will be priced.
Is retirement coaching regulated or certified?
Retirement coaching is generally not a licensed profession in the United States, so the title is open to anyone. Some coaches hold private certifications from coaching associations. The background Rarified Life publishes for Anne van Leynseele focuses on her career reinventions and does not list a coaching certification, so check rarifiedlife.com if a specific credential matters to you.

Read all retirement coaching questions

A good next step

The free Rarified Life presentation walks through a 5-step plan for replacing the “what now?” feeling about retirement. It is made for accomplished women in their 50s and 60s who are nearing or in retirement, and you can watch it after a short registration.